Amazon is raising its free shipping minimum to $35 for some non-Prime users in the United States. The change, which is being tested in select ZIP codes, affects customers who do not have an Amazon Prime membership.
Previously, non-Prime users had to spend $25 to qualify for free shipping on most items. The new minimum of $35 is still lower than the free shipping minimum for Prime members, who get free two-day shipping on eligible items for $139 per year or $14.99 per month.
Amazon has not said how many ZIP codes are affected by the change, or how long it will be in place. The company says it is “continually evaluating our offerings and make adjustments based on those assessments.”
The change is likely to be met with some resistance from non-Prime users, who may be less likely to make impulse purchases if they have to spend more money to get free shipping. However, Amazon may be hoping that the change will encourage more people to sign up for Prime, which is one of its most popular and profitable products.
Amazon’s increase in the free shipping minimum to $35 for non-Prime members in select regions is part of the company’s efforts to cut costs and compete with other retailers. While the change may affect small businesses and consumers who rely on Amazon for affordable and convenient shopping, it is necessary for Amazon to maintain its competitive edge in the retail industry.