Amazon is using artificial intelligence (AI) to summarize product reviews. The feature, which was first spotted by Mark Wieczorek, technology chief of Amazon marketing agency Fortress Brand, is currently being tested on a small number of products.
When a customer views a product page that has the AI review summary feature enabled, they will see a brief overview of what other shoppers have said about the product. The summary is generated by an AI model that has been trained on millions of product reviews. The model is able to identify the most common themes and topics in the reviews, and then generate a summary that highlights those themes.
The AI review summary feature is still in testing, and Amazon has not yet announced when it will be rolled out to all products. However, the feature has the potential to make it easier for customers to find the information they need about products. By providing a quick overview of what other shoppers have said, the AI review summary feature can help customers make more informed decisions about what to buy.
For example, if a customer is considering buying a new laptop, they can use the AI review summary feature to see what other shoppers have said about the laptop’s performance, battery life, and screen quality. This information can help the customer decide if the laptop is right for them.
The AI review summary feature is just one example of how Amazon is using AI to improve the shopping experience for its customers. Amazon is also using AI to recommend products, personalize search results, and generate product descriptions. As AI technology continues to develop, Amazon is likely to find even more ways to use AI to make shopping on its platform easier and more enjoyable.