ByteDance, the parent company of TikTok, is once again looking to promote its other social app, Lemon8, through TikTok. This comes after Lemon8 briefly rose to popularity in the U.S. App Store earlier this year amid concerns that TikTok could be banned in the country.
In a new report from product intelligence firm Apptopia, it was found that TikTok users have been seeing more and more videos promoting Lemon8 in their For You feeds. This suggests that ByteDance is once again using its powerful platform to boost the visibility of its other app. Here’s what you need to know:
TikTok Users Will See Ads for Lemon8
ByteDance plans to run ads for Lemon8 on TikTok, targeting users in the United States, Europe, and Asia. The ads will appear in the “For You” feed and will encourage users to download Lemon8.
Lemon8 is a Social App for Sharing Photos and Videos
Lemon8 is a social app that allows users to share photos and videos with their friends and followers. The app also includes features such as filters, stickers, and text overlays.
ByteDance is Hoping to Replicate TikTok’s Success
ByteDance’s decision to promote Lemon8 on TikTok is part of its larger strategy to replicate the success of TikTok. By leveraging TikTok’s massive user base, ByteDance hopes to drive downloads and engagement for Lemon8.
ByteDance is Facing Increased Competition
ByteDance is facing increased competition in the social media space, particularly from companies such as Facebook and Instagram. By promoting Lemon8 on TikTok, ByteDance is hoping to gain an edge over its competitors.
ByteDance is once again turning to TikTok to promote its other social app, Lemon8. By running ads on TikTok and leveraging its massive user base, ByteDance hopes to drive downloads and engagement for Lemon8 and replicate the success of TikTok.