Remember Clubhouse? The invite-only social audio app that soared with 10x month-to-month growth during the pandemic lockdowns is trying to make a comeback. The company has introduced a new feature called “chats,” which puts users and their friends into an asynchronous group where they can send voice messages that appear like entries into an Instagram story, rather than an individual text. Here’s what you need to know about the feature and what it means for the future of the social audio app.
What are Clubhouse chats?
- Clubhouse chats is a new feature introduced by the social audio app.
- The feature puts users and their friends into an asynchronous group where they can send voice messages that appear like entries into an Instagram story, rather than an individual text.
- Chats can be set as friends only or friends of friends.
Why is Clubhouse introducing chats?
- Clubhouse is introducing chats to try to make a comeback after an extended period of struggle.
- The company has cut more than half of its staff in April, and less than a year before that, the company conducted another round of layoffs.
- The company claims to still have years of runway, but consumers might not be willing to give them so many chances to win them back.
What does Clubhouse chats mean for the future of the app?
- Clubhouse chats could be a critical opportunity for the app to make good on its hype amid an extended period of struggle.
- The new feature could help to attract new users and retain existing ones.
- However, it remains to be seen whether the feature will be enough to make Clubhouse relevant again.
Clubhouse’s introduction of the new chats feature is an attempt to make a comeback after an extended period of struggle. The feature could help to attract new users and retain existing ones, but it remains to be seen whether it will be enough to make Clubhouse relevant again.
