DoorDash is testing a new feature that warns customers without a tip, their delivery may take longer. The food delivery app will prompt customers with a pop-up that suggests they add a tip to get their order accepted and delivered faster. If a user still doesn’t leave a tip, the app will prompt them a second time with a warning that says, “Dashers can pick and choose which orders they want to do,” implying that it’s likely their order may be rejected.
“As independent contractors, Dashers have full freedom to accept or reject offers based on what they view as valuable and rewarding,” said DoorDash spokesperson Jenn Rosenberg. “While the vast majority of customers do leave a tip, offers that don’t include a tip can be seen as less desirable.”
DoorDash has been piloting the tip reminder screen for a few months to randomly selected customers across the United States and Canada. According to an official blog post, there has been a “meaningful decrease in no-tip orders,” yet DoorDash declined to provide a percentage. The company also wrote that the test will not affect “DoorDash’s commitment to quality or how orders are fulfilled,” and customers will always have the option not to tip.
It’s not location-specific, meaning one customer might see the warning in their city and another may not. The company is closely analyzing the results and feedback from the pilot program. DoorDash will roll out the feature more broadly once it has proven successful.
DoorDash’s new feature that warns non-tippers that their order could be delayed is a way to encourage customers to tip their drivers before their order arrives. The feature is being tested in the United States and Canada, and if successful, it will be rolled out more broadly.