Fidelity, an Australian VR company, has partnered with Cotton On Group and Linen House to launch a virtual shopping experience that allows customers to explore virtual stores and interact with products. This is a significant milestone in the evolution of the online retail industry, as it will allow customers to shop for clothes and homewares from the comfort of their own homes.
Fidelity was founded by Jackson Meyer in response to the increasing demand for e-commerce experiences that replicate the in-person shopping experience. The company’s virtual shopping platform allows customers to explore virtual stores, interact with products, and make purchases seamlessly.
The new virtual shopping experience is powered by Fidelity’s proprietary VR technology. Customers can use a VR headset or their smartphone to explore virtual stores and interact with products as if they were in a physical store. They can view products from all angles, zoom in to see details, and even try on clothes virtually.
The partnership between Fidelity, Cotton On Group, and Linen House is a significant development for the Australian retail industry. It is the first time that a major Australian retailer has partnered with a VR company to launch a virtual shopping experience.
The new virtual shopping experience is expected to be popular with Australian consumers. A recent study found that 63% of Australians are interested in using VR for shopping. The study also found that consumers who use VR for shopping are more likely to make purchases and spend more money.
Fidelity’s virtual shopping experience is still in its early stages of development, but the company has ambitious plans for the future. The company is exploring innovative features such as virtual trying on clothes through full-body scanners. Fidelity is also planning to expand its virtual shopping experience to other retailers and industries.
With the support of Cotton On Group and Linen House, Fidelity is poised to disrupt the retail industry on a global scale. The company’s dedication to innovation, customer experience, and industry transformation remains unwavering.