Global Kids’ Digital Habits Shift: TikTok Usage Soars, ChatGPT Adoption Rises in 2023

In 2023, children aged 4 through 18 globally spent an average of 112 minutes daily on TikTok, a 60% increase from the previous year. Despite YouTube’s continued dominance, the study by parent control software maker Qustodio revealed a significant shift in kids’ digital media habits. The report, based on the technology usage of over 400,000 families and schools worldwide, also delved into the adoption of new technologies such as OpenAI’s ChatGPT.

This annual study provides a comprehensive overview of children’s digital behaviors across various markets, offering valuable insights into their technology usage on mobile and desktop devices. The findings shed light on the evolving landscape of children’s online activities and their interaction with emerging digital platforms and tools.

The study conducted by Qustodio, a parent control software maker, analyzed the digital media habits of over 400,000 families and schools worldwide. It revealed that children aged 4 through 18 spent an average of 112 minutes daily on TikTok in 2023, marking a 60% increase from the previous year.

Despite YouTube’s continued popularity, the significant rise in TikTok usage underscores a notable shift in children’s online behaviors. The report also explored kids’ engagement with novel technologies like OpenAI’s ChatGPT, providing valuable insights into the evolving digital landscape and its impact on the younger generation.

The annual report by Qustodio offers a comprehensive overview of children’s technology usage, encompassing both mobile and desktop devices. The study’s findings, based on the real-world technology usage of over 400,000 families and schools globally, revealed a substantial increase in children’s daily TikTok usage, signaling a significant change in their digital media habits.

Moreover, the report delved into the adoption of emerging technologies such as OpenAI’s ChatGPT, providing valuable insights into the evolving digital behaviors of children and their interaction with innovative digital platforms and tools.