Google Cloud Revs Up Retail with Next-GenAI Products

Google Cloud has unveiled new GenAI products designed to help retailers personalize their online shopping experiences and streamline their back-office operations. The new suite of products includes a conversational commerce solution that allows retailers to embed GenAI-powered agents on their websites and mobile apps, providing shoppers with tailored product suggestions based on their individual preferences. The agents can converse with shoppers in natural language, making the shopping experience more personalized and engaging.

Another product in the lineup is a large language model feature that enables advanced query understanding and produces better search and browse results, as well as recommendations from even the broadest search queries. The feature is currently available to select stores, with general availability coming later this year.

Google Cloud’s new products are all cloud-native, service-based AI solutions, available in the first quarter of 2024. The suite of products includes generative AI-powered chatbots, which can talk to consumers and offer product recommendations based on shoppers’ preferences.

The conversational commerce solution and the large language model feature are part of Google Cloud’s efforts to help retailers leverage AI throughout their organizations and gain real business transformation. With Google Cloud, retailers can deliver growth through channel-less, frictionless customer experiences, and click-to-deploy ecommerce solutions.

Google Cloud’s new GenAI products for retailers are designed to enhance customer engagement and streamline back-office operations. The suite of products includes a conversational commerce solution, a large language model feature, and generative AI-powered chatbots, all of which are cloud-native, service-based AI solutions, available in the first quarter of 2024. These products are part of Google Cloud’s efforts to help retailers leverage AI throughout their organizations and gain real business transformation.