Instagram Now Allows Users to Download Public Reels

Instagram has finally allowed users to download Reels posted by others on their phones so they can share them outside the app. This feature has been available on rival short video app TikTok for years and has contributed to its popularity. On Tuesday, Instagram’s head Adam Mosseri announced on his Instagram broadcast channel that U.S.-based users will be able to download Reels to their camera roll.

Users can do this by tapping on the share icon and then selecting the Download option. However, Reels from only public accounts are eligible for download, and public accounts can turn off the ability to download Reels.

While Mosseri didn’t specify if there will be a watermark on the downloaded Reel, the picture posted by him indicates that the downloaded video will show an Instagram logo along with the account name. TikTok uses a similar format to attach a watermark on downloaded videos. Instagram has always allowed users to download their own Reels, but the sound is removed when doing so.

There are several ways to download Instagram Reels, including using third-party apps or online tools. Some popular options include Video Downloader for Instagram, InSaver: Repost for Instagram, and Instagram Reels Downloader. However, it’s important to note that downloading Reels without permission from the original creator is a violation of Instagram’s terms of service.

Instagram’s new feature to allow users to download public Reels is a step towards catching up with TikTok’s popularity. While there are limitations and potential copyright issues to consider, this feature provides more flexibility for users to share and enjoy Reels outside the app.