Instagram Now Allows Users to Download Public Reels

Instagram head Adam Mosseri announced that the app now allows all users across the world to download public Reels to their devices. Prior to this rollout, users could only save Reels to the Instagram app for viewing later. Downloaded Reels will have an Instagram watermark with an account name, similar to the one seen on TikTok. Users can tap on the share button and select the download option to save a reel.

Accounts will have the ability to turn off downloading for their Reels through Settings > Privacy > Reels and Remix and tapping on the “Allow people to download your Reels” toggle. However, if a user downloads a Reel that uses a licensed audio clip, the downloaded video will not have any audio. Only Reels with original audio tracks will have sound in the downloaded clip.

Instagram started allowing Reels download for U.S.-based users in June and is now rolling out the ability to users across the world. In 2021, Instagram stopped recommending clips with a TikTok watermark (or any other watermark). In August 2022, YouTube began embedding a logo-based watermark on downloaded Shorts, the company’s short video product, to deter cross-platform sharing.

Instagram users can now download public Reels to their devices, and the downloaded Reels will have an Instagram watermark with an account name. Users can turn off downloading for their Reels through Settings > Privacy > Reels and Remix. However, if a user downloads a Reel that uses a licensed audio clip, the downloaded video will not have any audio.