Instagram is testing a new feed that shows users posts from Meta Verified accounts only. This feature is currently being tested with a small group of users, but it could eventually be rolled out to all users.
Meta Verified is a paid subscription service that gives users access to exclusive features, such as a verified badge, priority customer support, and exclusive stickers. Instagram is now testing a new feature that would give Meta Verified users access to a dedicated feed of posts from other Meta Verified users.
The official announcement comes two months after Instagram denied testing such a feature, after reverse engineer Alessandro Paluzzi found that the code in both the iOS and Android Instagram apps was showing a new feed filter that would display Meta Verified subscribers. Instagram likely sees the new feed as a way to promote Meta Verified subscriptions and get people interested in signing up, as it is now offering them an opportunity for increased visibility.
The new feed would also give Meta Verified users a way to connect with other verified users and discover new content. However, some users have expressed concerns that the new feed would create a two-tier system on Instagram, with verified users getting preferential treatment.
Instagram is testing a new feature that will allow users to toggle to a dedicated feed for Meta Verified accounts, giving businesses and creators increased visibility and reach. The feature is being explored as a new control for people and as a way for businesses and creators to get discovered. The new feature is currently being tested, and it is unclear when it will be rolled out to all users.