Meta to Charge for Ad-Free Facebook and Instagram in the EU

Meta is planning to charge for ad-free access to Facebook and Instagram in the EU. The company is reportedly planning to charge $14 per month for Instagram alone, and $17 per month for ad-free access to both Facebook and Instagram on desktop. This move comes in response to a court ruling in July finding that Facebook must gain the consent of users to access their personal data.

The article discusses the company’s motivation for the change, as well as the potential impact on users. Meta says that the move is necessary to cover the costs of running the platforms without advertising revenue. However, some users are concerned that the change will make it more difficult for people to access the platforms, and that it will disproportionately impact low-income users.

The change could also lead to an increase in the number of people using third-party ad blockers. Ad blockers are software programs that prevent ads from being displayed on websites. If more people start using ad blockers, it could make it more difficult for Meta to generate revenue from advertising.

The change could also lead to a decrease in the number of people using Facebook and Instagram altogether. If people are no longer willing to pay for ad-free access, or if they are not comfortable sharing their data with Meta, they may simply choose to stop using the platforms altogether.

Meta’s proposed subscription plan for ad-free Instagram and Facebook is still in the early stages of development, and it remains to be seen whether users will be willing to pay for an ad-free experience. The plan is part of Meta’s efforts to diversify its revenue streams beyond advertising and to provide users with more control over their online experience.