Microsoft Introduces New AI-Powered Shopping Tools for Bing and Edge

Microsoft has introduced new AI-powered shopping tools for Bing and Edge, including buying guides, review summaries, and price match features. These new features are designed to make online shopping easier for consumers. Here are the details:

  • Buying guides: Bing’s GPT-powered AI capabilities automatically generate buying guides when you use a query like “college supplies.” The tool aggregates products in each category, lists their specs, and tells you where to buy them.
  • Review summaries: The review summaries feature summarizes online reviews of products, making it easier for you to make informed purchasing decisions.
  • Price match: The price match tool helps you request a price match from a retailer if the price of a product drops after you’ve purchased it.

These new features are available in the US and will be rolled out worldwide soon. Microsoft’s new AI-powered shopping tools are part of its larger effort to reinvent search with AI. Microsoft launched an all-new, AI-powered Bing search engine and Edge browser earlier this year. The AI model has been applied to Bing’s core search ranking engine, resulting in the largest jump in relevance in two decades. The new user experience pulls search, browser, and chat into a unified experience

Microsoft’s CEO, Satya Nadella, believes that AI will fundamentally change every software category, starting with search. The new AI-powered shopping tools for Bing and Edge are just the beginning of Microsoft’s efforts to use AI to improve the search experience for users.

Microsoft’s new AI-powered shopping tools for Bing and Edge are a welcome addition for online shoppers. The buying guides, review summaries, and price match features make it easier to find and purchase products online. As Microsoft continues to invest in AI, we can expect to see even more improvements to the search experience in the future.