Pinterest reported strong user growth in its most recent earnings report, with the company adding 39 million active users in the second quarter of 2023. This growth was driven by strong adoption among Gen Z users, who are now Pinterest’s fastest-growing cohort.
Pinterest CEO Bill Ready attributed the company’s growth to its focus on Gen Z users. “Gen Z is our fastest-growing cohort, and they’re engaging more deeply than prior cohorts,” Ready said. “They’re using Pinterest to plan for the future, to learn new things, and to be inspired.”
Pinterest’s focus on Gen Z is paying off. The company’s Gen Z users are spending more time on the platform and are more likely to convert into paying customers. In the second quarter of 2023, Gen Z users accounted for 40% of Pinterest’s revenue.
As Pinterest continues to evolve and adapt, it remains committed to maintaining a safe and positive online space. The platform has implemented measures to ensure user privacy and combat misinformation, a key concern among younger users. By prioritizing these aspects, Pinterest aims to build trust and maintain its appeal to both existing and new users.
Pinterest’s strong user growth is a positive sign for the company. The company is well-positioned to continue to grow in the years to come, as Gen Z users continue to adopt the platform.