Pinterest Tests ‘Body Type Ranges’ Tool to Improve Search Results Diversity

Pinterest is testing a new tool that allows users to filter select searches by different body types, expanding on its efforts to make its product more inclusive with respect to body type diversity. The feature, which will work with women’s fashion and wedding ideas at launch, builds on Pinterest’s new body type technology announced earlier this year. The latter involves novel computer vision technology that uses shape, size, and form to identify various body types across the more than 5 billion images on Pinterest’s platform.

The new tool is aimed at improving search results’ diversity and increasing engagement with the platform. According to the Campaign for Size Freedom, body size discrimination impacted around 34 million Americans in 2019, and Pinterest aims to address this issue with its new technology. The company believes that the feature will not only improve search results’ diversity but also increase engagement with the platform.

Pinterest has been working to improve the representation of different body types on its platform, with the addition of the new body type technology to its suite of “inclusive AI” efforts, which have also included skin tone ranges and hair pattern search filters. The company says it has improved the representation of different body types on the platform by 5x on women’s fashion-related searches in the U.S.

The test of the body type ranges front-facing tool for search is beginning to roll out now to Pinterest users, allowing them to search for women’s fashion or wedding ideas, then refine searches by body types. The company is committed to building a more positive internet, and with these developments, Pinterest is taking a step towards making its platform more inclusive.

Pinterest’s new ‘body type ranges’ tool is aimed at improving search results’ diversity and increasing engagement with the platform. The company’s new technology uses shape, size, and form to identify various body types across the more than 5 billion images on Pinterest’s platform. The tool is part of Pinterest’s efforts to make its product more inclusive with respect to body type diversity, and it is rolling out now to Pinterest users.