Snapchat and Microsoft Collaborate to Introduce Ads on My AI Chatbot

Snapchat has teamed up with Microsoft Advertising to introduce sponsored links to its AI chatbot, My AI, which was launched earlier this year to a wider Snapchat user base. The feature will be available to Microsoft Advertising’s clients in the US and select markets. Powered by Microsoft Advertising’s Ads for Chat API, the sponsored links will connect users with relevant partners related to their ongoing conversation, while also allowing advertisers to reach customers at the moment they have an interest in their offering.

Here’s a breakdown of the collaboration between Snapchat and Microsoft:

  • My AI is a chatbot feature that was introduced earlier this year to a wider Snapchat user base.
  • Microsoft Advertising’s Ads for Chat API will serve relevant ads within Snapchat’s highly engaging AI assistant.
  • The feature will be available to Microsoft Advertising’s clients in the US and select markets.
  • The introduction of sponsored links in My AI shows Snap’s commitment to enhancing user experience through interactive ads.
  • The ads landscape in AI chatbots is expanding, with Microsoft and Google also experimenting with similar ad formats.

Snapchat’s My AI chatbot is one of the largest consumer chatbots, interacting with over 150 million people. The partnership between Snapchat and Microsoft will facilitate sponsored links in My AI, allowing advertisers to connect with users at the moment of their expressed interest. The feature will be a great way to keep pace and get exposure on this emerging new medium.

The partnership between Snap and Microsoft is a significant development for the advertising industry. It is the first time that Sponsored Links have been integrated into a chatbot feature. This new advertising format has the potential to be very effective, as it allows advertisers to reach users at the moment they have an interest in their offering.