Contrary to prior public statements from a high-profile attorney, Taylor Swift agreed to a partnership with FTX, according to a source. The partnership was reportedly worth $100 million and would have involved Swift promoting FTX’s cryptocurrency offerings.
However, FTX founder Sam Bankman-Fried allegedly backed out of the deal after Swift conducted due diligence and asked the exchange to prove that its cryptocurrencies were not unregistered securities.
Despite this setback, Swift has continued to show interest in the crypto world. She recently announced that she would accept cryptocurrency as payment for her upcoming tour. The news of Swift’s potential partnership with FTX caused a stir in the crypto community, with some speculating that it could have helped to legitimize the industry. However, the fallout from the failed deal has left some wondering about the future of celebrity endorsements in the crypto space.
Taylor Swift agreed to a partnership with FTX, despite public claims to the contrary. However, the deal ultimately fell through after Swift conducted due diligence on FTX’s cryptocurrency offerings. While Swift has continued to show interest in the crypto world, the failed partnership has raised questions about the future of celebrity endorsements in the industry.