Threads, a text-based social media platform from Meta, has become Apple’s most downloaded app in 2023, overtaking X, or Twitter. Despite only launching in July, Threads was Apple’s fourth most-downloaded app for the entire year. The app’s recent surge in popularity is attributed to its new features and expansion into the European Union.
Threads is built on the back of Instagram’s tech and functions similarly to X. After an initial surge in popularity, usage fell as the app lacked features and was relatively bare-bones. However, the small team of 15 engineers that built the app tweaked and added to the platform, and users came back and seemed to stay.
As the tech community applauds Threads’ ascent, it’s worth noting the impact on its main competitor, X. Once considered the reigning champion, X now faces a formidable rival in the quest for user engagement and satisfaction. The battle between these two giants is reshaping the app landscape and prompting both to push the boundaries of innovation.
Threads’ success story serves as a testament to the ever-evolving nature of the digital realm. In a world where user preferences can shift rapidly, apps must remain dynamic to stay relevant. Threads’ rise to the top highlights the importance of understanding and adapting to the changing needs of consumers.
Threads launched a web version and opened up to the European Union on December 14, which pushed the platform to the top spot on Apple’s App Store. The app is also the fifth most downloaded free app in the Google Play Store. The recent success of Threads is in contrast to X, which continues to see downloads and users fall after Elon Musk’s chaotic takeover of Twitter.