Instagram is set to release its new text-based app, Threads, which will compete with Twitter and offer moderation controls and decentralization. The app is built on the back of Instagram and will be compatible with other apps like Mastodon. Threads will be separate from Instagram but will allow people to connect accounts. The app will have good moderation controls from the start, equipping users with settings to control who can reply to them and mention their account. Any accounts blocked on Instagram will carry over to Threads.
Meta Platforms, the parent company of Instagram, has been testing the product with influencers and some creators. The company has been contacting talent agencies and celebrities to gauge their interest in trying an early version of the app. Threads will be integrated with Instagram and may debut as soon as June. The decentralized app is built on the back of Instagram but will be compatible with some other apps like Mastodon.
The release of Threads could make Instagram an even more popular destination than it already is. The app looks like a mix of Instagram and Twitter, based on leaked marketing slides. The wider access could help Instagram claim an edge over Twitter.
Instagram’s new text-based app, Threads, will compete with Twitter and offer moderation controls and decentralization. The app will be separate from Instagram but will allow people to connect accounts and may debut as soon as June. The release of Threads could make Instagram an even more popular destination than it already is.
