TikTok and Disney have announced a new partnership that will see the two companies collaborate on a dedicated content hub within the TikTok app. The hub will feature a variety of Disney-related content, including videos, behind-the-scenes footage, and trivia. Fans will also be able to create their own Disney-themed content and share it with the community.
The partnership is part of Disney’s celebration of its 100th anniversary. The company is looking for new ways to reach audiences and engage with fans, and TikTok is a popular platform among young people. The content hub will give Disney a dedicated space on TikTok where it can showcase its content and connect with fans.
In addition to the content hub, the partnership will also give Disney access to TikTok’s advertising tools. This will allow Disney to reach a wider audience with its marketing campaigns. The partnership is part of Disney’s celebration of its 100th anniversary and will see the company join other large publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed, and more, which offer brand-safe videos for marketers to place their ads around.
The content hub is described as a “first-of-its-kind,” suggesting that the Disney partnership stretched beyond Pulse Premiere, where it’s now one of the largest Pulse Premiere publishers, to include special accommodations. This partnership could set the stage for similar large brand partnerships in TikTok’s future.
The partnership is a win-win for both companies. Disney gets a new way to reach fans and promote its content, while TikTok gets a boost in high-quality content. Fans of both companies can also look forward to new and exciting content in the coming months.