Peloton and TikTok have partnered to launch a new fitness hub on TikTok, #TikTokFitness, which will feature Peloton’s workout content. The hub will house custom Peloton content, including select live Peloton classes, original instructor series, ongoing creator partnerships, Peloton class clips, and celebrity collaborations. This marks the first time Peloton will produce bespoke social content for a partner outside of Peloton-owned channels.
The partnership aims to inspire a new generation of fitness content and creators, merging culture and creativity to make fitness more accessible. With 1 billion active TikTok users globally, #TikTokFitness has the potential to deeply inspire and positively impact content in the wellbeing space in a new and creative way.
The partnership also introduces a social dimension to at-home workouts. Users can connect with like-minded individuals, share their fitness journey, and participate in challenges, creating a sense of community within the TikTokFitness Peloton Hub. This social aspect aims to motivate users and enhance the overall fitness experience.
Peloton’s recent Anyone. Anytime. Anywhere. brand evolution will be authentically integrated into the curated content hub, reinforcing the brand’s commitment to making fitness more accessible. The hub will be accessible via the #TikTokFitness hashtag, curated on the Peloton hub.
The partnership aims to capitalize on the convergence of fitness and social media, which could redefine the competitive landscape of connected fitness offerings. The potential benefits for Peloton include diversification of its audience, increased brand visibility, and the opportunity for cross-promotion. The creation of #TikTokFitness Powered by Peloton hub aims to inspire new fitness content and creators, making fitness more accessible to a wider audience.