Tinder Launches New $500-a-Month Subscription Service

Tinder, the popular dating app, has launched a new subscription service called Tinder Platinum. The service costs $500 a month and offers exclusive features like VIP search and matching. Tinder hopes to attract “high-intent users” with the service.

Tinder Platinum subscribers will have access to the following features:

  • VIP search: Tinder Platinum subscribers will be able to see who has liked them before they swipe on them. This will give them a chance to see who is interested in them before they decide whether or not to swipe right.
  • Priority matching: Tinder Platinum subscribers will be prioritized in the matching algorithm. This means that their profiles will be shown to more people and they will be more likely to get matches.
  • Unlimited likes: Tinder Platinum subscribers will be able to like as many people as they want. This is a big advantage over regular Tinder users, who are limited to 100 likes per day.
  • Unlimited rewinds: Tinder Platinum subscribers will be able to rewind their last swipe if they change their mind. This is another big advantage over regular Tinder users, who can only rewind one swipe per day.
  • Exclusive features: Tinder Platinum subscribers will have access to exclusive features like the ability to send messages to people who haven’t liked them yet and the ability to see who has visited their profile in the last seven days.

Tinder’s parent company, Match Group Inc., has experience with high-priced subscriptions for some users, having bought The League, an invite-only dating app that targets “ambitious, career-oriented singles,” which has a VIP plan that costs $1,000 per week. Tinder offers three other subscription tiers that start as low as $24.99 a month. 

Tinder Select costs $500 a month and is only offered to less than 1% of its most active users. The new subscription can be stacked with a Plus, Gold, or Platinum subscription for access to more features. Tinder’s parent company, Match Group Inc., has experience with high-priced subscriptions for some users, having bought The League, an invite-only dating app that targets “ambitious, career-oriented singles,” which has a VIP plan that costs $1,000 per week.