Twitch, the popular live streaming platform, has announced a new set of features aimed at improving the discoverability of short-form video content. The new features, which include a discovery feed, stories, and new editing tools, were unveiled at TwitchCon Paris 2023. The move towards short-form content is a response to the growing popularity of platforms like TikTok and YouTube Shorts, which have seen significant growth in recent years.
One of the most significant new features is the discovery feed, which will allow users to discover new content based on their interests. The feed will prioritize showing featured clips ahead of non-featured clips, giving creators more opportunities to reach new audiences. Twitch is also introducing stories, a feature that has become popular on platforms like Instagram and Snapchat. Stories will allow creators to share short-form video content that disappears after 24 hours.
In addition to the new discovery feed and stories, Twitch is also introducing new editing tools that will make it easier for creators to produce short-form content. The new tools will allow creators to add text, stickers, and other effects to their videos, making them more engaging and shareable.
The move towards short-form content is a significant shift for Twitch, which has traditionally focused on longer-form content like live streams and recorded videos. However, with the growing popularity of short-form video platforms like TikTok and YouTube Shorts, it makes sense for Twitch to expand its offerings to include shorter-form content.
The new features announced at TwitchCon Paris 2023 represent a significant step forward for Twitch and its creators. The new discovery feed, stories, and editing tools will make it easier for creators to reach new audiences and produce engaging, shareable content. As Twitch continues to evolve and expand its offerings, it will be interesting to see how the platform continues to compete with other short-form video platforms.