Twitter’s rebranding to X has caused a significant decline in downloads and active users, according to a report by Apptopia. The app has faced the lowest downloads in a decade, falling by 30% in just 60 days after the rebranding process. The decline in downloads has been observed in major countries such as the US, UK, and Japan. The app’s popularity has been suffering, and the website, twitter.com, is also affected.
Here are some key takeaways from the report:
- Twitter’s rebranding to X has caused a significant decline in downloads and active users.
- The app has faced the lowest downloads in a decade, falling by 30% in just 60 days after the rebranding process.
- The decline in downloads has been observed in major countries such as the US, UK, and Japan.
- The app’s popularity has been suffering, and the website, twitter.com, is also affected.
The decline in downloads and active users is a major concern for Twitter, especially after the app saw some major improvements in terms of active users after Elon Musk became part of the app. The rebranding process has not been well-received by users, and it remains to be seen how Twitter will address this issue.
In the meantime, Twitter’s competitors are likely to take advantage of the company’s misfortune. Meta’s WhatsApp and Facebook Messenger are both gaining popularity, and TikTok is still growing rapidly.
Twitter’s rebranding to X has caused a significant decline in downloads and active users, according to a report by Apptopia. The app’s popularity has been suffering, and the website, twitter.com, is also affected. The decline in downloads is a major concern for Twitter, and it remains to be seen how the company will address this issue.
