Twitter’s recent rebranding to X has sparked controversy among App Store users, leading to a flood of 1-star reviews. Since the official rebranding on July 24th, nearly 78% of all U.S. iOS reviews for the newly renamed X app have been negative. This backlash is a direct response to the rebrand, with users expressing their disappointment with the new logo and name.
Apple’s App Store has specific rules regarding app names, and Twitter’s decision to rebrand as X has violated one of these rules. As a result, Apple has rejected the new name for Twitter’s iOS app due to minimum character requirements. This rejection has further fueled the controversy surrounding the rebranding.
Elon Musk, known for his involvement in various tech ventures, has been vocal about Twitter’s rebranding. He has hinted at an imminent name change, as Twitter has already been merged into an entity called X Corp. Musk’s support for the rebranding is seen by some as a desperate attempt to revive the struggling social media platform and achieve world domination.
The negative reviews on the App Store highlight the importance of branding and user perception. A rebranding can be a risky move, as it can alienate existing users and create a negative image for the company. Twitter’s decision to rebrand as X has clearly not resonated well with its user base, leading to a significant backlash.
It remains to be seen how Twitter will respond to this wave of negative feedback. Rebranding can be a powerful tool for companies to reinvent themselves and attract new users, but it must be executed carefully to avoid alienating existing users. The case of Twitter’s rebranding to X serves as a reminder of the challenges and risks involved in such a strategic decision.