WhatsApp’s New Business Features Aim to Turn the Messaging App into a Moneymaker

Meta, formerly known as Facebook, is targeting big businesses to capitalize on the popularity of WhatsApp. The company is not sidelining WhatsApp and is instead focusing on expanding the app’s potential. WhatsApp Business, which helps companies communicate with clients, has 200 million users. However, the true value of WhatsApp to Meta has been unclear, with revenue estimates ranging from $500 million to $1 billion, less than 1% of Meta’s total sales. Meta is deploying a similar strategy more broadly, including click-to-message ad products.

Meta’s focus on big businesses is evident in its targeting of companies with about 50 employees, according to a spokesperson for domain name provider GoDaddy. The majority of GoDaddy’s 12 million customers are small businesses, but the company is now targeting larger businesses. Meta is also targeting businesses with WhatsApp Business, which allows companies to communicate with clients more efficiently.

The true value of WhatsApp to Meta has been unclear, with revenue estimates ranging from $500 million to $1 billion, less than 1% of Meta’s total sales. Instagram, by contrast, is projected to bring in $40 billion in revenue this year. However, Meta CEO Mark Zuckerberg has touted the value of WhatsApp and its potential to expand, calling it the “next chapter” for the company.

Meta is targeting big businesses to capitalize on the popularity of WhatsApp. The company is focusing on expanding the app’s potential and is not sidelining it. However, the true value of WhatsApp to Meta has been unclear, with revenue estimates ranging from $500 million to $1 billion. Despite this, Meta CEO Mark Zuckerberg has touted the value of WhatsApp and its potential to expand.