WPP, the world’s largest advertising and marketing services company, and NVIDIA, a leading provider of artificial intelligence (AI) computing platforms, have announced a partnership to build a content engine that uses generative AI to create high-quality commercial content faster, more efficiently, and at scale.
The new engine will be based on NVIDIA Omniverse, a real-time, multi-GPU simulation and collaboration platform that enables artists, designers, and engineers to create and share 3D content in a virtual world. Omniverse will be used to connect WPP’s existing 3D design and manufacturing tools, as well as Getty Images’ vast library of stock photography, to create a seamless workflow for creating and iterating on generative AI content.
Generative AI is a type of AI that can create new content, such as images, text, or music, from scratch. This technology has the potential to revolutionize the way that brands create and distribute content, as it can be used to generate high-quality, personalized content at scale.
The new content engine from WPP and NVIDIA will allow brands to create personalized content for each individual customer, which can help to increase engagement and drive sales. For example, a brand could use the engine to create a personalized video ad for each customer, featuring products that they are likely to be interested in.
The partnership between WPP and NVIDIA is a significant development in the field of generative AI. The new content engine has the potential to revolutionize the way that brands create and distribute content, and it could help to brands to better connect with their customers.
Here are some of the benefits of using generative AI for digital advertising:
- Increased engagement: Personalized content can help to increase engagement with customers by making them feel like the content is specifically designed for them.
- Increased sales: Personalized content can help to increase sales by encouraging customers to buy products that they are interested in.
- Reduced costs: Generative AI can help to reduce the cost of creating and distributing content by automating the process.
The new content engine from WPP and NVIDIA is still in development, but it has the potential to revolutionize the way that brands create and distribute content. The engine could help brands to better connect with their customers and drive sales.