X, formerly known as Twitter, has launched two new subscription tiers to its Premium offering in order to bring in additional revenue. Here are some key details about the new subscription tiers:
- Premium+: The new Premium+ tier costs $16 per month and offers the “largest reply boost” and removes ads from the For You and Following feeds. The tier also comes with revenue-sharing, along with access to other creator tools.
- Basic: The new Basic tier costs $3 per month and includes basic features like the ability to edit posts and post longer text and videos. It also offers a “small reply boost,” but doesn’t come with a blue checkmark.
Both of the new tiers are now available on the web and join the standard X Premium tier, which replaced Twitter Blue. The Premium tier costs $8 per month and gives users a blue checkmark, prioritized ranking in replies, bookmark folders, longer posts, text formatting, themes, SMS two-factor authentication, encrypted DMs, and more.
The launch of the new tiers comes a few weeks after Bloomberg reported that X was working on new subscription tiers. The introduction of the new tiers will give X additional ways to grow revenues as it deals with the loss in advertising dollars that it has faced since Elon Musk took the reins of the platform last fall. Musk’s controversial changes have turned away advertisers, as major companies ended up pulling their ads from the social network after their ads were displayed next to hate speech and pro-Nazi content.
X’s new subscription tiers offer users more options and features, while also providing the company with additional revenue streams. It will be interesting to see how users respond to the new tiers and whether they help X regain some of the advertising dollars it has lost in recent months.