YouTube has announced the launch of its new First Aid Information Shelves, aimed at making it easier for users to find accurate, life-saving information about basic first aid and emergency care. These shelves will be pinned to the top of search results and will feature videos from credible health organizations like Mass General Brigham, offering easy-to-follow guidance on various acute health topics, including CPR, choking/Heimlich, bleeding, heart attack, stroke, seizure, and opioid overdose.
The videos featured on the First Aid Information Shelves are designed to provide actionable first aid information in a user-friendly format, eliminating the need to read or listen to complex instructions. This initiative is part of YouTube’s ongoing efforts to combat medical misinformation on its platform and increase access to authoritative resources on first aid care, particularly for those without medical training at times when they may need it most.
Dr. Garth Graham, YouTube’s director and global head of healthcare and public health partnerships, emphasized the platform’s commitment to leveraging the power of video to make public health information truly public. The First Aid Information Shelves are initially launching in the United States in English and Spanish, with plans to expand to additional languages and countries in the future.
The introduction of these First Aid Information Shelves comes in the wake of YouTube’s proactive measures to address medical misinformation, particularly during the COVID-19 pandemic. The platform had previously banned over 1 million videos spreading dangerous COVID-19 misinformation, including content that misrepresented vaccine safety, efficacy, and ingredients.
By providing easy access to credible first aid and emergency care videos, YouTube aims to empower users with accurate, potentially life-saving information while countering the spread of medical misinformation on its platform. This initiative reflects the platform’s ongoing commitment to promoting public health and safety through accessible, reliable content.